According to NPD's VideoWatch Digital Tracking service, iTunes is not leading the market in the digital video space and claims. Despite the fact that customers believe iTunes has the most "current releases available", they're turning to Netflix for media, a service that accounts for 61 percent of all downloading and streaming based on NPD's findings.
But according to Piper Jaffray's Teen Survey, iTunes has made significant gains. Apple's iTunes Store remain the dominant online music store in the teen market. 97% of students who said they purchase music online said they use iTunes, up from 93% in the previous survey. Overall the percentage of students saying they download music online rose modestly, from 80% to 82%, and the ratio of students saying they use P2P file sharing over purchasing tracks remained the same.
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